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Aveo's future uncertain. Will GM keep or drop the name for North America?
GM seems to be waffling. Will they or won't they?
I thought the name debate was over after the launch of the next gen production Aveo in Paris, but apparently the speculation is back on again:
This morning the Detroit Free Press says:
Quote:
Two sources say GM executives are talking about changing the Aveo's name before it launches next year.
...
The name of the first car they'll assemble [at Orion Assembly] is now in question, according to two people briefed on the matter.
GM declined to comment Wednesday on the Aveo name change.
GM is seeking to erase consumers' memories of the former Aveo's cheap appearance by making the upcoming Aveo a more attractive vehicle.
The name change could help disassociate the new subcompact from the former Aveo.
source: http://www.freep.com/article/2010100...abor-situation
Name drop looking more likely
Well, after reading the latest GM press release about the Orion production facility (posted a few minutes ago), my money is on GM dropping the name.
They've stopped referring by name to the Chevy that will be built there. They're just calling it "Chevrolet's new small car" - but tellingly, they do name the Buick that will be built alongside it:
Quote:
Orion will be the home to Chevrolet’s new small car and Buick’s future compact sedan – the all-new Verano
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No further details on production or timing for the Verano and Chevrolet’s new small car are available at this time.
source: http://media.chevrolet.com/content/m...007_lake_orion