1 Attachment(s)
Bye bye Daewoo: GM drops the "Daewoo" brand entirely. Hello Chevy.
http://www.aveoforum.com/forum/attac...1&d=1295541583
"End of a brand: Farewell Daewoo, hello Chevy!"
While GM North America renames the Aveo to "Sonic", GM Daewoo is completely dropping the Daewoo name in favour of Chevrolet.
From: INSIDE JoongAng Daily
Quote:
One of the [Korean] nation’s leading automotive brand names - Daewoo - is going the way of Pan Am.
GM Daewoo Auto & Technology, the Korean unit of U.S.-based General Motors, said yesterday that it will relegate the Daewoo brand to history in favor of the more internationally familiar Chevrolet to build a stronger presence in the Korean market.
[...]
GM Daewoo will be launching the Camaro as its first vehicle under the Chevrolet brand in the first quarter of this year, followed by seven other vehicle releases in 2011, including the Chevrolet Orlando and the Chevrolet Aveo, as well as a sport utility vehicle and a new premium, midsize sedan.
Oh, and this is interesting. Not only are the cars to be branded as Chevys, they're completely renaming the company:
Quote:
In fact, the automaker also announced yesterday its decision to change its company name [from GM Daewoo] to GM Korea Company. ... The name change will be effective before the end of March.